14th July 2008 - IIR Mobile Banking Conference

Working with Mi-Pay, Leah Mansaray Founder and Director of Fadugu participated at the 2008 Mobile Banking Conference in Johannesburg.  Read More
IIR’s Mobile Banking & Financial Services Africa event is designed to highlight the potential business models and revenue opportunities that are available to mobile operators and financial institutions seeking to profit from the use of the mobile device as a channel to support payment, banking and financial services. Through a variety of best practice case studies and first-hand insights, it also outlines the potential risks and pitfalls that banks, operators and payments providers should avoid in both developed and developing African markets.
At the conference the following key topics where addressed:

• Identifying which mobile payment products and services are likely to be most successful given specific market dynamics and requirements
• Developing business models that are profitable and sustainable for banks and operators and also appealing and accessible to consumers
• Designing strategies that will overcome the obstacles to traditional banking and encourage customer adoption; successfully re-educating consumers in order to ‘bank the unbanked’
• Identifying and overcoming the technical, organisational and operational challenges to developing a profitable Mobile Banking and Financial Services (MBFS) portfolio: ensuring you have the necessary technical platforms, expertise and organisational structures in place
• Understanding the importance of developing interoperable rather than proprietary MBFS systems in order to maximise the success and viability of the service offering
• Adding Mobile Banking and Financial Services to your Value Added Services (VAS) portfolio to improve the customer experience and maximise the effectiveness of loyalty and retention initiatives
• Examining current business models and identifying optimum revenue sharing models between all players in the value chain
• Understanding and complying with the regulatory framework for MBFS from both a banking and telecoms perspective
• Identifying the potential fraud, security and revenue leakage risks that could arise when supporting an MBFS portfolio
• Understanding how the right branding can determine the success or failure of an MBFS offering and deciding how far the brand extends through the business model in terms of responsibilities, liabilities and ownership of the customer
• Examining what more advanced markets such as South Africa can learn from European experiences of developing NFC and Contactless-based payments services
• Reviewing the emerging solutions and technologies that can support secure, robust and scalable MBFS portfolios – learn about the latest product offerings at the

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